
More people are asking ChatGPT, Google AI, and Gemini for recommendations instead of scrolling through search results.
Join local marketing expert Will Hanke for an interactive workshop on how AI-powered search works and what your business can do today to stay visible.
After years of helping businesses grow online through Red Canoe Media, Will Hanke is bringing back in-person workshops for the St. Louis business community.
These sessions are designed to provide practical, real-world marketing strategies that local businesses can actually apply, without the fluff, hype, or overly technical jargon.
Whether you’re a business owner handling your own marketing or simply looking to stay ahead of what’s changing online, this workshop will give you actionable ideas you can use immediately.
Search is changing faster than ever
Today, customers aren't just using Google, they're asking AI tools questions like:
"Who's the best roofer near me?"
"Recommend a trustworthy accountant in Creve Coeur."
"Who installs plantation shutters?"
Instead of ten blue links, AI often gives just a handful of recommendations.
If AI doesn't know you exist, your competitors are getting the call instead.
This workshop shows you why and exactly what to do about it.


During this live session, we’ll cover:
✅ What Answer Engine Optimization (AEO) is, and why it's becoming essential for local businesses
✅ How ChatGPT, Google AI, Gemini, and other AI search tools find and recommend businesses
✅ The differences between traditional SEO and AI-powered search
✅ Why some businesses appear in AI-generated answers while others don't
✅ Practical ways to improve your website and online presence for AI search
✅ Simple strategies you can start implementing immediately
Local business
owners

Home service companies

Entrepreneurs or Businessman

Marketing
professionals

Service-based businesses

Or anyone looking to improve their online visibility and lead generation.
No advanced marketing knowledge is required.
With 27+ years of experience, Will Hanke is the go-to expert for helping businesses grow online.
As the founder of Window Treatment Marketing Pros, he’s helped businesses, from startups to multi-million dollar companies, improve SEO, lead generation, and digital marketing performance.
Will hosts monthly online training sessions, speaks at industry conferences, and runs the Window Treatment & Awning Marketing Secrets Facebook group.
He is also the author of:
📕Triple Your Window Treatment and Awning Leads
📕10 Quick Wins: Winning Fast in Marketing for Window Treatment Companies (upcoming)
